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<p>The Great Business Generator: Over the last 100 years, F Scott Fitzgerald’s masterpiece has spawned adaptations, commercial ventures, and spin-offs</p>
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Great Gatsby escape rooms? 100 years on, we’ve lost the book’s meaning

Something of F Scott Fitzgerald’s 1925 book has been lost in the fog of its own mystique, commercialised by endless business endeavours that seem to contradict its core message. Nick Hilton revisits the classic on its milestone anniversary and hears warning bells for today’s billionaire oligarchs

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